Whether we choose cars for how we want others to perceive us, or if we are simply concerned with price and function, what we drive can send some serious messages. So what does your car say about you? What is that SUV driver really supposed to be like? Here’s a clue.
1. Small Car
Small car drivers are more pro-environmental and prefer higher density neighborhoods than drivers of others types of cars. This isn’t surprising; if you live in a big city, it’s simply easier to park with a small car and if you’re concerned about the environment, you’ll want something that’s more fuel-efficient. Small car drivers, unlike other categories of drivers, don’t necessarily see their cars as a ticket to freedom. They aren’t workaholics or status seekers who try to display wealth. They want to lessen their impact on the earth and have a reliable car—and find a parking spot.
2. Mid-Sized Car
If you’re driving an American-made sedan, you might belong to the group psychographers call “belongers.” That’s those who need to belong to a group, are very nationalistic, and don’t like change. The stereotype of this person is someone who lives in an average town in the Midwest. When not driving a sedan, they may also be in a U.S.-made pickup or station wagon.
3. Luxury Cars
Those who drive luxury cars are—no surprise—status seekers; they also are more apt to drive long distances. Men and older or retired people are more likely to drive luxury cars. In particular, luxury car drivers are over-represented among highly-educated and higher-income people.In psychographic lingo, the “achievers”—profit-oriented workaholics who like being independent—are also likely to drive luxury cars and/or sports cars.
4. Sports Cars
Those who are adventure seekers (even if they never get out of the car) drive sports cars. They’re not calm and are more likely than average to have a college degree. Surprisingly, based on the cost of most sports cars, they were more likely to have lower incomes. Some of these may fall into the category of “emulator”—younger, financially unstable, low self-esteem people who buy flashy cars that aren’t true sports or luxury cars to try to emulate achievers.
Minivan drivers tended to be calm and weren’t loners. They enjoyed traveling in their car; they were more likely to live in the suburbs, be females, homemakers, and aged forty-one to sixty-four, and surprise surprise, have children.
Pickup drivers don’t like high-density living situations and are more likely to be dissatisfied with their lives. They tend to be workaholics, have lower education, be full-time employees, have service related jobs, and be middle-income.
It’s not surprising that people who favored larger cars were less environmentally-minded. SUV drivers, in particular, also liked to travel short distances in their cars. They were more likely to be suburbanites, aged forty or younger. The drivers came from larger households that were more likely to have children.
Whether we choose cars for how we want others to perceive us, or if we are simply concerned with price and function, what we drive can send some serious messages. SHARE this article now!